Madison, WI - May 31, 2012 – To help you celebrate the joy of riding with your friends this summer Schwinn, America’s iconic bicycle brand and a division of Dorel Industries (TSX: DII.B, DII.A), announced today its Ride of a Lifetime promotion. From May 23 – June 25, Schwinn is giving away one bike a day to one person and their lucky friend. Whether you and your friends are enjoying the single life or going for family rides, Schwinn has the perfect bike for the summer season.

Starting May 23 “like” Ride Schwinn on Facebook or visit www.SchwinnBikes.com to find your Ride of a Lifetime. Once on the site, follow the simple prompts:

1) Pick a friend to share the ride with.

2) Choose from the wide range of Schwinn products that best fits this friend’s stage in life.

3) Every time you enter a friend to win, Schwinn will enter you too! With daily drawings from May 23 – June 25, there are more than 30 chances to win!

“Whether you’re on your own, pulling a toddler or bike riding with the whole family, you and your friends can enjoy riding with Schwinn this summer,” said Jeff Rogers, General Manager, Schwinn. “At Schwinn, we encourage everyone to get out and ride. Our Ride of a Lifetime promotion is another way to let our consumers know that there is a Schwinn for everyone no matter where they are on the road of life.”

Even Olympian Summer Sanders, Brand Ambassador for Schwinn, is in on the fun. “I know that my first ride was on a Schwinn,” she says. “These days I get to watch my kids enjoy their first adventures on their Schwinns. We want to help you to share that feeling with the special people in your life and find the perfect bike.”

Today, biking beats out buses and mass transit as the second favorite form of transportation. While there are 62 million cars in the United States there are more than 100 million bicycles. More than 41 million Americans get out and ride all year long.

Madison, WI – December 13, 2011 – Schwinn, a division of Dorel Industries (TSX: DII.B, DII.A) is excited to announce the launch of their newest sweepstakes, 10 Days of Holiday Giveaways, as a means to continue spreading the joy of riding. With Olympic Gold Medalist, mom, and Schwinn Brand Ambassador Summer Sanders, Schwinn will be giving away one bike a day for ten days beginning December 12.

Now through December 21, “like” Ride Schwinn on Facebook to take part in Schwinn’s 10 Days of Holiday Giveaways Sweepstakes. Entering is easy: simply answer Schwinn and Summer’s “Question of the Day,” and follow the prompts from there. It doesn’t matter if your answer is right or wrong; you will be automatically entered to win a new Schwinn bike.

“This will be so exciting! Riding is the perfect way to keep families fit and active, and bikes make such a great gift this time of year,” said Summer Sanders. “Who doesn’t remember seeing their first bike under the tree?”

Each day, Schwinn will be giving away a different bike. From kids’ bikes to adult bikes and mountain bikes to cruisers, there is something for everyone on your list, so be sure to check back and enter every day.

For more information on Schwinn’s 10 Days of Holiday Giveaways Sweepstakes and to learn more about Schwinn’s wide range of products, please visit www.Schwinnbikes.com or www.facebook.com/rideschwinnbikes.

Bethel, CT – August 25, 2011 – Schwinn is proud to reintroduce a limited edition of the Schwinn Sting-Ray. First launched in 1963, the Schwinn Sting-Ray is one of the most iconic bikes ever created. Only 900 of the exclusive Schwinn Sting-Rays will be available for sale in four unique colors: Apple Krate, Orange Krate, Lemon Peeler, and Grey Ghost. To celebrate the launch, Schwinn is offering Facebook fans a chance to win a Schwinn Sting-Ray of their own.

“The Schwinn Sting-Ray is a demonstration of Schwinn’s commitment to the authenticity and heritage of our brand,” said Hillary Benjamin, General Manager at Schwinn. “The Schwinn Sting-Ray was the bike that every kid wanted when they were growing up, and we’re thrilled to bring it back for people of all generations to enjoy.”

The Schwinn Sting-Rays will be individually numbered and exclusively available at independent retailers. To spread the joy of riding, four Schwinn Facebook fans will have the chance to win a Sting-Ray. Simply vote for your favorite Schwinn Sting-Ray color at www.facebook.com/rideschwinnbikes.

“There’s a good chance your first bike was a Schwinn,” said Summer Sanders, Olympic Gold Medalist and Schwinn Brand Ambassador. “The Schwinn Sting-Ray personifies youthful exuberance and joy, really getting you back to that original joy ride.”

Schwinn Announces Olympic Gold Medalist and Mom, Summer Sanders, as Brand Ambassador

Schwinn is proud to announce Olympic gold medalist Summer Sanders as brand ambassador for Schwinn's family- friendly, fun bicycles. With Sanders as the new face of the brand, Schwinn will continue to encourage families to get out and ride together. An Olympian, avid athlete and mom, Sanders is the perfect partner for Schwinn connecting with its core audience – the active mom.

“It's an honor to be a part of the team,” says Sanders, “I look forward to getting families excited about Schwinn and getting them on bikes. Being active is so important to a healthy lifestyle. It's never too late to start.”

As such an influential figure, Sanders is the ideal spokesperson to represent Schwinn's great American-rooted lifestyle products. As brand ambassador, Sanders will touch upon the following:

May Bike Month: With bike season upon us, Summer will get families excited about riding whether it's around town or a fun, family race, the possibilities are endless.

Bike tips: Summer will offer up suggestions for the best Schwinn bikes, joggers and trailers for kids, parents and families, providing healthy tips on how to incorporate them into busy schedules.

Lifestyle tips: Suggesting ways that families can stay fit together especially when it involves riding a bike.

ABOUT SUMMER SANDERS

Summer Sanders was the most decorated swimmer at the 1992 Barcelona Olympic Games. Since then, Summer has remained in the spotlight as a primetime TV sports commentator and a media celebrity. In her compelling memoir, Champions Are Raised, Not Born: How My Parents Made Me a Success, Summer discusses what gave her the drive to consistently give all she had, no matter what the challenge, as well as how she developed her self-assurance and raw courage. Whether for the boardroom or the classroom, Summer's keynotes provide surprisingly simple answers and reveal what truly develops a champion. To learn more about Summer Sanders, visit www.summersanders.net.

ABOUT SCHWINN

Founded in 1895, Schwinn, part of Dorel Industries (TSX: DII.B, DII.A), is an American icon, building some of the best-known and best-loved bicycles of all time. Schwinn is the memory of first learning to ride as a child. It's the freedom of pedaling around the neighborhood before you were old enough to drive. It's watching your children go without training wheels for the first time. With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.

MEDIA CONTACT:
Mfa, Ltd.
Sofia Whitcombe
swhitcombe@mfaltd.com

Exciting New Urban Bike to Provide Eco-Minded Consumers With Another Choice in Biking

FRIEDRICHSHAFEN, Sept. 1, 2010 -- The Schwinn Vestige bike has won a 2010 Eurobike Gold Award for innovative design. The Schwinn Vestige is built from natural, biodegradable flax fibers and coated with water soluble paint, a first in the bicycle industry. It is a functional urban bike that propels the cycling industry to the forefront of eco-friendly and sustainable design and production practices.

"We are honored to receive such a prestigious and highly-anticipated Eurobike Award," said Hillary Benjamin, Global General Manager for Schwinn. "Schwinn is committed to providing fun, innovative bikes that inspire people to get out and ride. The Schwinn Vestige combines style and function, and has a low carbon footprint that any rider would be proud of."

The Schwinn Vestige is a commuter bike with an eco-twist. Its organic, recyclable Flax fiber provides similar performance benefits as a carbon fiber frame, but its construction process produces a much lower carbon footprint. On top of that the natural flax fiber has a high phonic insulation which gives it a superior ability to absorb and dampen vibration, even compared to carbon. Product highlights include:

• Translucent tubes allow for stunning visual appeal when illuminated by the Vestige’s internal lighting system. The frame lighting system is powered by the front hub dynamo, eliminating the need for batteries and maximizing energy efficiency.
• Fenders and grips are made of a natural bamboo material
• Tires are made by Schwalbe and include a unique recyclable rubber insert.
• 9-speed Shimano drive train, Schwinn custom designed components.

"The Vestige highlights our invested effort to produce bikes in the most sustainable ways possible," said Morten Kristiansen, Global Senior Product Manager for Schwinn. "It is quite remarkable and exciting that we can produce a high-quality bike with such a low impact on the environment and look forward to further improving on our efforts in the years to come."

For more information on the Vestige, visit www.SchwinnBike.com.

MEDIA CONTACT:
Michael De Leon
Michael.DeLeon@cyclingsportsgroup.com
+1.203.749.7000

ABOUT SCHWINN
Founded in 1895, Schwinn is an American icon and has built some of the best-known and best-loved bicycles of all time. Schwinn has been an indispensable player in revolutionizing bicycling around the world. With a continued dedication to quality, forever synonymous with the Schwinn name, America’s most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBike.com.

ABOUT CYCLING SPORTS GROUP
Impassioned by the goal of delivering high-performance products to both the professional athlete and the recreational cyclist, Cycling Sports Group (CSG), a division of Dorel Industries' Recreational/Leisure (R/L) segment encompasses several powerhouse Cycling brands, including Cannondale, Schwinn, GT, Mongoose, Sugoi and Charge. Dorel R/L joins Dorel's Juvenile and Home Furnishings segments within Dorel Industries Inc, (TSX: DII.B, DII.A) a U.S. $2 billion company with 4,500 passionate employees in 19 countries around the world. For more information, visit www.cyclingsportsgroup.com.

Schwinn’s Bicycle Bell Choir to Donate Bikes to Children In Need
Share an E-Carol Greeting and Help Donate Bikes This Holiday Season

December 15, 2010- A new bicycle is always at the top of a child's holiday wish list, and this year , America’s iconic bicycle brand, is helping make sure that kids across the country get their wish. Through the new “Bells for Bikes” campaign, you can help Schwinn donate over 500 bikes, valued at more than $65,000, to local Boys & Girls Clubs across the country. Schwinn is a premium brand of Pacific Cycle Group, part of Dorel Industries (TSX: DII.B, DII.A).

Now through December 25th visitors to www.SchwinnBellChoir.com will be able to listen to the Schwinn Bicycle Bell Choir perform classic carols, such as Deck the Halls, Jingle Bells and Auld Lang Syne, as well as spread the holiday joy by sharing e-carols with friends and family. For every song shared, a dollar will be contributed to the purchase of a bike and helmet for a child in need, up to $65,000, at local Boys & Girls Clubs.

“At Schwinn, we want to make sure that all children have the opportunity to experience the joy of riding a new bike, especially during the holiday season,” said Lori Peters, Director of Marketing, Schwinn Bicycles. “We hope that our bikes will help make their holiday season a little brighter.”

“Our goal at Boys & Girls Club is to enable young people to reach their full potential and help them live fuller, more productive lives,” said Terryl McKaye, Vice President of Marketing & Communications for the Boys & Girls Clubs of the Twin Cities in Minneapolis. “I know that my colleagues across the country, from Denver to Durham to Hartford join me in underscoring the importance of giving during the holiday season to kids in need. We are thrilled that Schwinn is helping us enrich the lives of youth this holiday season with the ‘Bells for Bikes’ campaign.”

For over 100 years, Boys & Girls Clubs have provided youth a safe place to learn and grow. From hosting education, character and leadership programs to helping youth develop their creativity; Boys & Girls Clubs are an important part of the lives of millions of young people nationwide.

For more information on how to participate in “Bells for Bikes” visit: www.SchwinnBellChoir.com.

ABOUT SCHWINN
Founded in 1895, Schwinn is a premium brand of Pacific Cycle Group, part of Dorel Industries (TSX: DII.B, DII.A). Schwinn is an American icon and has built some of the best-known and best-loved bicycles of all time. It has been an indispensable player in revolutionizing bicycling around the world. With a continued dedication to quality, forever synonymous with the Schwinn name, America’s most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com.

MEDIA CONTACT:
Jessica Antle
(203) 749-7087
jessica.antle@cyclingsportsgroup.com

• A Shimano Nexus 8-speed internal geared rear hub,
• A brushless motor with 180 watts of continuous power or 250 watts at peak power,
• Schwinn's PowerDial? on and off power assist system, with three pedal assist power settings,
• Rear roller braking system,
• Double wall alloy rims and Continental Town Ride tires (with flat protection and reflective sidewall),
• Inside-the-frame electric wire routing,
• Full fenders, chain cover, Basta Defender wheel lock, and B+M dynamo powered light set,
• Selle Royal Look In gel saddle (seat), with suspension seat post and adjustable rise stem,
• Two standard frame sizes (M, L), and
• One step-thru frame size (M).

Under the terms of the two-year agreement, Schwinn will become the exclusive bicycle sponsor of TNT starting April 1, 2008.� With the help of its dealer partners nationwide, Schwinn will provide relevant cycling information, bicycle demos, on-site event support and product discounts to the 39,000 cycling, triathlon and marathon participants who train and fundraise through the organization each year.

�For more than 100 years, Schwinn has helped people realize their two-wheeled dreams,� said Steve Reeds, Executive Vice President and General Manager of Schwinn Bicycle�s IBD division.� �We are honored to carry on this tradition by helping Team In Training participants achieve their training goals.�

Now in its 20th year, TNT participants have raised more than $850 million for lifesaving cancer research and to help blood cancer patients live longer, better lives. The program provides coaching to help support participants crossing the finish line at century rides, triathlons and marathons.

""Over 20 years, we have seen Team In Training expand from a single sport program - the marathon - to a multi-endurance sport program with challenges such as triathlons and 100 mile rides,"" said Nancy L. Klein, LLS senior vice president marketing communications.� ""We are thrilled to have Schwinn's support because it�s a brand that people already know and trust.""

Stratton's son, Kevin, was the 2007 event's top fundraiser. Kevin was also the 2006 event's top fundraiser, and had won a bike from Schwinn in '06 for his efforts, so he donated his prize to his father, also a Tour de Cure participant.

Pluke's Tour de Cure team raised the most funds per person, and Pluke won a drawing among his team members to take home the prize Schwinn.

The American Diabetes Association is the nation's leading 501(C)3 nonprofit health organization providing diabetes research, information and advocacy. Tour de Cure is a series of cycling events held in more than 80 cities nationwide to benefit the American Diabetes Association.

The Tour is a ride, not a race, with routes designed for everyone from the occasional rider to the experienced cyclist. Whether you ride 10 miles or 100 miles, you'll travel a route supported from start to finish with rest stops, food to fuel your journey and fans to cheer you on!]]> Fri, 13 Jul 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/uw-collegiate-cycling-team-race-report-ii/ Also, it was great to see in the road race on Saturday that three of our guys, Darren Corrao, Lucas Boehm, and Mike Retzlaff had arrived early and chalked every single UW rider's name onto the final climb to the finish. Great too see!

Men's D:

In the road race on Saturday, John Steinich was sitting in position for a top 10 when the cop at the corner failed to direct the group he was in. The detour led then on a 26 mile lap instead of 14! Meanwhile, Matt Miller and Lucas Boehm were in a break off the front, finishing in in a sprint grabbing 2nd and 3rd, Ryan Luellwitz finishing in 11th and Bennett Heinze in 16th. John Steinich, Jesse Bond and Ryan Luellwitz moved up to Men's C's for the TTT and rode strong, finishing in 5th place.

On Sunday in the crit, John Steinich got in a break of about 7. On the final lap Lucas Boehm asked for a leadout from fellow teammate, John who led him out for a first place sprint finish, John finishing in 7th. Great teamwork! Ryan Luellwitz and Bennett Heinze also worked hard and finished great in 12th and 14th.

Men's C:

The road race was a challenging race with attacks flying after the final climb on the first lap. Josh Fangman and Darren Corrao made the selection with 2 Purdue riders, a Milwaukee rider, and a Mizzou rider. The break held the rest of the race with Josh leading Darren out on the final climb to sprint to a 3rd place finish, and Josh in 5th. Alex Viana came in a top ten finish scoring more points for Madison, followed by Chase Kincaid in 24th, Jesse Bond in 27th and Zac Labby in 37th. Great job by all in a field of around 50!

In the TTT, Josh Fangman, Alex Viana, Zac Labby, and Darren Corrao took 2nd. Everyone worked really hard and it was great to see that kind of teamwork.

In the crit, our guys tried to set the pace really high, especially on the uphill to string out the race and get a UW win. Once again they had some really good organization with a line of UW riders at the front of the pack heading into the last few laps. Unfortunately on the final sprint, there was a collision in the pack. Luckily, nobody went down and Josh was able to sprint to 4th place. Alex and Darren got 9th and 10th, Jesse Bond in 18th, Chase Kincaid in 20th and Zac Labby in 22nd

Alex and Darren moved up and did the Bs crit after their race and claim the B's race to be much more squirrely. Both of them finished in the B's field.

Men's B:

In Saturdays road race, Spencer Tweed, Julio Jacobo, Warren Lyman and Charlie Brummitt got caught in a nasty crash on the third and final lap, though fortunately, none suffered major injuries. On the final lap there was a selection on the last climbs and Frye and Jon Cook hung on, claiming that it was a real squirrel fest. There was a guy up the road that broke with 10 to go and he won. Frye hung onto Jon's wheel and they placed 1st and 2nd in the sprint, 2nd and 3rd overall. Bryan Fosler finished in 19th, Warren Lyman in 30th, Julio Jacobo 32nd, Charlie Brummitt 33rd, Spencer Tweed 34th and Jon Camp (GEO) in 38th. Geo, late in the race, coming upon Spencer and Charlie soft-pedaling due to their crash, went be them in, ""my best TT position, I yelled out ""NEVER GIVE UP!!! NEVER SURRENDER!!!!!!!!"" and they totally jumped onto the pain-train and we rode as fast as possible to the finish.""

In the TTT our B's guys busted their butts, finishing in 3rd place! Another team of Charlie and two D's riders finished 7th.

Sunday's crit was another epic race for the men's B field, ""It was an amazing experience to have my last race be with such a talented group of riders and amazing friends that have taught me so much about the sport. Though I had to do a bit of cyclocross and a couple of times I was pretty sure I was going to get taken out it was still one of the best athletic moments of my life.� -- Alex Viana on Sunday's Men's B crit. The crit was fast with some attacks going off the front. Charlie Brummitt and Jon Cook attacked a few times during the race and Julio Jacobo had a strong attack with about 3 laps to go. Two riders bridged up to Julio and eventually passed him leaving him drifting back toward the pack in ""no mans land"" and Tank decided that he wanted to go for the sprint win. Frye and Jon led him out for a fifth place finish in his last race. Bryan Fosler, Spencer Tweed and Jon Camp all scored prime points. Geo maintained crash free all season, ""It was on the very last lap, of m y very last collegiate race ever, of the first season in which I haven't crashed yet ... and me and a guy from IU collide."" Luckily, he somehow shook the IU rider from his derailleur and stayed upright, finishing in 15th. Bryan Fosler finished in 9th place, Charlie Brummitt in 14th, Nick Frye 16th, Alex Viana 24th, Darren Corrao 25th, Spencer Tweed 27th, Jon Cook 33rd, Julio Jacobo 34th and Joe Comer 35th.

Bryan Fosler, Nick Frye and Julio Jacobo also raced in the Men's A field to gain some experience for next season.

Men's A:

Men's A's road race was a very challenging race! As Dallas Fowler says, ""A course meant for MTB riders and those who can climb and both pairs of my legs stayed home in bed."" Before the last lap Dallas got up to Steve Scholzen, who is in contention with an MSU rider for the overall conference champion spot, and listened as Steve let him know they were staying on Greg the whole race. They did a great job and Steve sprinted to a 2nd place finish, one ahead of the MSU rider, Greg Christian. Jason Carr came in 21st, Erik Bean 22nd, Dallas Fowler 25th, Corey Behrens 26th and Richard Hatch 42nd.

Men A's TTT they finished strong in 3rd place, only 4 seconds behind the first place finishers.

Men A's crit, the first half the average speed was above 28 below 31 and finished with a 26.5 average for the whole race. The whole team worked well covering attacks. Matt Waite came up with a big move just in time to cover Greg's move, at this time Steve Scholzen being only 14 points behind him in the standings. Jason Carr and Corey Behrends blocked Greg. Bryan Fosler, after already racing in the B's field, put in a move and Carr sent Dallas Fowler to the front a few times. They were at the front to help at crucial moments helping Steve to win the sprints at least twice, and a huge move on the front at the end to string the whole pack out in the last lap. Going into the last lap of the crit, Steve had racked up enough prime points to put him and Greg dead even in the conference standings. Steve finished in a solid 7th place, Greg falling well behind him. Congrats to Steve on being the conference champion! Corey Behrends rolled in 32nd, Jason Carr 42nd, Dallas Fowler 46th.

Women's B:

In the road race, Kelley Hess raced in her first ever road race and flew in to a sprint finish strong and in 2nd place! Pam Foy finished soon after in 5th, both ladies scoring huge points for the team!

The two girls toughed it out alone in a TTT and finished second there as well.

On Sunday in the crit, Kelley took the win, scoring second in the first prime and winning the three following. Pam finished strong in 8th place. Great job girls!

Women's A:

The road race started off well with Jessie Duppler, Yvonne Schumacher and Brianna Cash working together pretty well and staying toward the front of the pack. The hill effectively broke up the pack every time around and almost had the girls exhausted by the end, but they all hung in there and finished with style. Yvonne even managed to comment that the hill had nothing on our driveway at NOC over spring break. Yvonne finished in 9th, Jessie in 17th, Ashley Simon in 24th.

The girls started out well in the TTT, unfortunately they had a crash and lost Brianna early on. Simultaneously, Yvonne Schumacher dropped my chain on the same hill and almost fell over. Jessie and Ashley were real troopers that kept on going, but Yvonne worked hard and ended up catching them and the girls placed sixth.

The field split up right from the gun, but the Wisconsin girls, with the addition of Kelley Hess after her win in the B�s field, pulled each other (and about 10 other girls) back up to the front group. They worked hard all race and worked together as a team. There was also a lot of communication between the four of them, which was fantastic. With two laps to go Kelley takes off with Yvonne on her wheel. Jessie was in the field was trying to get a Wisco/Indiana block going. Shortly thereafter, Yvonne came around Kelley and sprinted for a 2nd place finish! Kelley finished in 14th, Jessie in 17th, Ashley in 19th. Great job girls. -Maija DiSalvo]]> Thu, 03 May 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/schwinn-aerosport-named-best-cruiser-by-bicycling-magazine/ Here's what they had to say:

""While all three cruiser finalists were worthy of a ride 'to the Church of Cool', it was the Schwinn singlespeed that was deemed 'supreme it it's simplicity' and 'most likely to make you feel eight years old again.' The wide, brick-patterned tires 'let you feel like you could roll over anything in your path' and 'complemented the quilted red saddle without looking cutesy.' With 'crisp handling for a cruiser,' as well as a 'short reach, low seat height and an extra-wide top tube,' the Aerosport 'invites everyone from your grandma to your kid brother to your daredevil messenger friend throw a leg over' for 'a fun ride.']]> Tue, 01 May 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/uw-collegiate-cycling-team-race-report/ The road race was a tough and hilly one with Ashley Simon, Jessie Duppler and Yvonne Schumacher working hard in the A's field! Ashley and Jessie rode 35 of their 50 miles together, working together very well. Having recently upgraded, the girls are noticing the difference between not only riding hard but riding smart, and they're doing great. Ashley also pointed out the fact that Jessie is, ""probably the best freestyle vocalist I've ever met on the cycling team. We created this really awesome chant to keep us from going mental in our RR Saturday.""

The crit on Sunday was another tough day for those three and they were joined by Holly Liske. The girls placed in a couple of the primes, Holly placing 5th in one of them and Yvonne winning another. They all finished in 9th, 10th, 11th, and 12th scoring points for UW. Great Job girls.

WOMEN'S B:

In the road race on Saturday, the three girls, Amelia Barber, Allie Taylor and Pam Foy worked hard all the way, finishing 1, 2, 3! The girls worked together great and left all their competitors in the dust.

In the crit on Sunday, Amelia did a great job working for Pam and Maija DiSalvo and the final placing was 2nd, 3rd, and 4th with all three girls placing in every one of the primes. Great teamwork once again!

MEN'S D:

The UW Men's D field on Saturday was composed of Matt Miller, Lucas Boehm, Mike MacFarland, Sam Brummitt, Joel Hans, Ryan Luellwitz, Jon Steinich and Bennett Heinze. This was Joel and Jon's first race, Jon riding a road bike for the first time on Friday, and from the sounds of it they really had a great time! Joel had a mechanical issue, dropping his chain early on but jumped back into the race, passing guys left and right, dropping his chain a SECOND time, but still working hard and finishing strong. Matt finished the race in 2nd, just behind the leader and Lucas close behind him in 3rd. Mike came in 6th, Sam 9th, Joel, 12th, Ryan 14th, Jon 16th and Bennett 20th!

On Sunday the same guys were racing with the addition of Jake Jasurda. Mike, Jake and Lucas worked hard to stay on the wheel of Stevens Point as he pushed the pace. Mike and Jake hopped on behind N Mich as he attacked and finished 2nd and 3rd. Lucas finished 6th, Bennett 13th, Jon 14th, Ryan 15th, Sam 17th and Joel 18th.

MEN'S C:

Darren Corrao, Max Cayo, Eric Lau, Chase Kincaid, Alex Viana, Brandon Storlie, Warren Lyman, Marty Gresun, Todd VandeKreeke, Mark Kaeppler, Patrick Heath, and Jesse Bond all rocked the house for UW in the Men's C race on Saturday. The guys tried some attacks, but none ended up sticking, so it was left to the field sprint for the finish. Darren, Max, Eric, Chase and Alex all finished in the top twelve to score points for the team. It was a large field and everyone did great!

The Sunday crit was another fast, hard race for Men's C. They again tried a number of attacks and ended in a field sprint. Alex crashed midway through but got back on and finished the race. Jesse Bond, Josh Fangman, Alex Bird, Mark Kaeppler, Alex Viana, Darren Corrao, Chase Kincaid, Eric Lau, and Patrick Heath all competed, again having 4 guys (Jesse, Josh, Alex Bird and Mark) finishing in the top 12 to score points. We also racked up some prime points, so great job guys. This was the first collegiate race for Alex Bird, who had a great time and wishes he had raced more!

MEN'S B:

The B's road race was definitely a hard one! The attacks started going after the first lap, first one from Geo, then Northwestern, more UW riders, and Marian. Two Northwestern riders got off the front for the whole race. Our own Dave Madden bridged up to them at one point, but was bored and drifted back to the peloton. Mike Retzlaff took a long pull, wearing himself out and falling off the back, only to chase back on later in the race. UW worked together and got Jon Cook off the front to chase the break, sprinting past them in the finish to win the race! He was followed by UW riders, Craig Schuettpelz in 8th, Dave Madden in 16th, Mike Retzlaff in 18th, Jon Camp (Geo) in 22nd, Nick Frye in 23rd and Joe Comer in 25th.

Sunday's crit resulted in 4 riders finishing in the top 10! Charlie Brummitt tried numerous attacks, finishing in 11th, swerving around Cameron Wilcox in the final turn. Geo, Mike, Charlie and Jon kept flying off the front throughout the race, but it came down to the fieldsprint. Mike finished in 5th, Craig in 7th, Julio Jacobo in 8th, Charlie 11th, Nick 12th, Joe Comer 16th, Bryan Fosler 17th, Geo 19th. Great job and great teamwork guys!

MEN'S A:

Saturday's road race was very exciting for the Men's A field. Ryan Baumann went on a break during the first lap with Milwaukee and Illinois and it stuck for the entire 70 mile race! On the last lap, Ryan broke away from the other two and sprinted in to a first place finish! Steve Scholzen gave a solid effort in the uphill sprint finish to secure 4th place, winning the field sprint. Richard Hatch finished in 17th, Jason Carr 20th and Matt Waite 26th.

Sunday's crit was an interesting race with attacks going off like crazy, none of which could stick throughout the whole race! Michigan State went off in the final lap, winning the race, Steve Scholzen winning his second field sprint of the weekend for a 2nd place overall finish. Corey Behrends finished in 19th, Dallas Fowler in 27th and Matt Waite in 28th. Great job guys!]]> Thu, 26 Apr 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/schwinn-bikes-at-iu%27s-little-500/ ]]> Wed, 25 Apr 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/team-rwanda-to-ride-schwinn-bicycles/ Team Rwanda, the first-ever national Rwandan cycling team, is the result of Project Rwanda, a philanthropic initiative that Pacific Cycle and Schwinn also support. Project Rwanda is committed to furthering the economic development of Rwanda through initiatives based on the bicycle as a tool and symbol of hope. Team Rwanda�s inaugural U.S. race is the upcoming Tour of the Gila in New Mexico.

Pacific Cycle President and CEO, Jeff Frehner, is on Project Rwanda�s Board of Directors.

�I�m very pleased to provide Schwinn road race bikes to Team Rwanda,� said Frehner. �Team Rwanda embodies the spirit of Project Rwanda, and I believe the team will surprise the cycling world with their talent, drive and passion for the sport. Just getting the team to the U.S. is an incredible feat unto itself. Pacific Cycle has been involved with Project Rwanda for some time now, and we are pleased to see our efforts with the Coffee Bike paying off, as the bike is bringing much-needed awareness, utilities and resulting opportunities to the Rwandan people.�

Schwinn product developer, Tom Mount, was instrumental in developing and sourcing the Coffee Bike, a bicycle designed to help Rwandan coffee farmers enter the lucrative specialty coffee market. Schwinn has also donated several mountain bikes to Project Rwanda, enabling several Rwandan bicyclists to participate in the first annual Wooden Bike Classic on September 16, 2006. Visit http://www.projectrwanda.org for more information about all of Project Rwanda�s initiatives.

Team Rwanda�s five riders will make Silver City, New Mexico, their first stop in their first-ever visit to American soil. There they will start a five-day stage race, the �Tour of the Gila,� May 3-6, and will compete in other American races during their stay in the states. They return home to race the Tour of Rwanda on June 19th, and later the African Games.

###]]> Wed, 25 Apr 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/schwinn-sponsors-chicagoland-bicycle-federation%27s-�bank-of-america-bike-the-drive�-for-fifth-year/ This is the event�s fifth year, and Schwinn has been the exclusive bicycle sponsor each year, raising funds for local bicycling advocacy.

�Schwinn is pleased to be a sponsor for this amazing event,� said Schwinn Senior Marketing Manager Chris Holmes. �The Chicagoland Bicycle Federation does great work for bicyclists throughout the region, a former longtime home for Schwinn, and we�re proud to partner with this worthy cause.�

Starting at sunrise, 20,000 participants will ride through Chicago�s famous Grant Park, and past some of Chicago�s most iconic structures including Buckingham Fountain, the Hancock building, Navy Pier and the Field Museum, just to name a few.

�We are excited about having sponsors that align themselves with our mission, not just with the event, but also with what we are trying to accomplish,"" said Rob Sadowsky, Executive Director of the Chicagoland Bicycle Federation. ""We are proud to partner with a bicycle manufacturer that has a longstanding relationship with the City of Chicago and the Great Lakes region.�

Stop by Schwinn�s booth to see new bike models and pick up some great Schwinn Schwagg.

Bank of America Bike the Drive registration includes four hours of biking supported by hundreds of volunteers, an event T-shirt, access to three rest stops and a fun festival after the ride. Registration is now open at www.bikethedrive.org. Bank of America Bike the Drive supports the advocacy work of the Chicagoland Bicycle Federation.]]> Mon, 09 Apr 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/schwinn-campus-e-bike-earns-award/ The list highlights innovative green companies. Here's what they had to say about the Campus:

""Bona-fide 'cruiser' lines plus an innovative battery that takes you 60 sweat-free miles - this is an easy-breezy alternative to a car.""

Look for the Campus and other Schwinn e-bikes hitting retailers nationwide this spring. Domino's list can be found at http://www.dominomag.com/resources/2007/02/greenlist

Built to the Indiana University Student Foundation�s rigid specifications, the Little 500 Schwinn features an aluminum 700c frame that�s available to students in two sizes. Kore provides the alloy drop bar, stem and I-Beam post & saddle while Sun handles the double wall alloy rims and Kenda the custom tires. Because Little 500 bikes have always been single-speed and coaster brake-equipped, the rear hub is a Shimano coaster brake. The setup of these Schwinn bikes allows for truly unique exchanges that riders have to do when receiving the bike in the pits. The bikes are only available to IU undergraduate students that participate in the event. Schwinn does not offer the model to the general public.

�We�re pleased and honored to work with Schwinn as our bike supplier,� said Matthew Ewing, Assistant Director of the Indiana University Student Foundation and Little 500 Race Coordinator. �A race that�s as iconic as the Little 500 is well matched to a heritage brand like Schwinn.�

Racers will compete in either 100 or 200 lap races in IU�s Bill Armstrong Stadium. Teams can be comprised of up to four IU undergraduate student riders with bike exchanges happening in assigned pits. Over 20,000 fans will attend the men�s and women�s races over the two day event.

Further information on the event can be found at www.iusf.org.]]> Thu, 08 Mar 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/2007---top-of-the-line-toys-for-high-tech-travelers/ CNN.com/technology, Adam Baer, 3/2/2007 - TOP OF THE LINE TOYS FOR HIGH TECH TRAVELERS ""I love to take bikes on trips -- especially to popular cyclist cities like San Francisco or Seattle.
But next time I plan to pedal from North Beach to The Haight, I'm definitely going to have this new electronic hybrid bike with me.

This is just one in Schwinn's new stylish line, which flaunts a ""Plug'n Drive"" system that also gives me the chance to enjoy 60 miles of power-assisted pedaling with each four-hour charge.

Enough to get me up that crazy hill separating me from another urban discovery, and just the right impetus to use my ozone-destroying car less."" 

Related Products

So I got here to the hotel about 1:00, put the bike together and headed downtown to the convention center. I'd brought along one of those mini pumps which was a complete failure at putting more than about 60# in the tires. I had a Schrader adapter in my seat bag so I just figgered to hit the 1st gas station. I'm about 4 blocks from the hotel and I had my foot on the curb looking at a map when two guys pull up to the light in a white GTI with a Pegoretti on the rack.

The passenger asks ""you need anything? Lost?""

I say ""No, just lookin' at the map, but is there a gas station along here somewhere? I just flew in and the dang mini pump didn't work very well.""

He say ""Hey, no problem we got a floor pump"" and he pulls over and pumps up my tires.

""Not much of a Madison with all this space here."" as he sweeps his hand between the front tire and the downtube.""

We laugh and he says ""yeah everyone says this Madison is a tremendous deal.""

So, I go about two blocks, trackstand at a red light, look both ways, nobody around so I pop through the red light. I get about a half block and a San Jose Police car waves me over to the curb. ""Oh this is just great, I'm gonna get busted for running that light.""

So out from the driver's seat hops this very svelte and attractive young female officer about 30 maybe and as she walks around the back of the car towards me she smiles, waves her hand and says ""No, No, I'm not busting you for that light, but what kind of bike is that?""

Totally true story, we chat about the bike...but damn think I shoulda asked for her phone number?]]> Fri, 02 Mar 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/schwinn-joins-bikes-belong/
�As the world�s leading bicycle supplier, we have a responsibility and a desire to support the industry that is the backbone of our business,� said Jeff Frehner, CEO of Pacific Cycle. �Joining Bikes Belong is the right thing to do and an effective way to promote cycling and get more people riding bicycles. We�re excited to be a part of this important organization.� Pacific Cycle is a Dorel Industries Inc. company (TSX: DII.A DII.B; NASDAQ: DIIB).

�Pacific Cycle�s commitment is great news for Bikes Belong and U.S. bicycle advocacy,� said Tim Blumenthal, Executive Director, Bikes Belong.

�Not only is Pacific Cycle a big player in the independent bicycle dealer channel,� said Blumenthal, �but they�re No. 1 in the mass market. Their support of Bikes Belong demonstrates their commitment to the entire bike industry and the effort to get more people riding bicycles.�

Manufacturers, distributors, retailers and individuals who sell bicycle-related products or services are eligible for membership in Bikes Belong Coalition.

The Bikes Belong Coalition has four strategies to put more people on bicycles more often:

1. Lobbying for bicycle-friendly policies in Washington, D.C.
2. Awarding grants for bicycle facility projects
3. Supporting national groups who are performing innovative leadership work that promotes bicycling
4. Promoting bicycling as a safe, convenient, healthy activity for families and people of all ages

Bikes Belong led the effort to maximize federal funding for bicycle facilities in the 2005 federal transportation law, SAFETEA-LU. Bikes Belong members invested $1 million in a lobbying effort that gained $4.5 billion for bicycling and walking�$2 billion more than the previous law. This victory is a testament to the power of the bicycle industry when we work together toward a common goal.

�Pacific Cycle�s support will enable Bikes Belong to accomplish even more in Washington, D.C., such as building stronger relations with Congressional leaders and maximizing federal funding for new bike facilities,� said Blumenthal.

Bikes Belong is the national coalition of more than 350 bicycle suppliers and retailers working together to put more people on bicycles more often. Through national leadership, grassroots grants, and promotion, Bikes Belong works to make bicycling safe, convenient, and fun.

###]]> Thu, 18 Jan 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/norway-schwinn-distributor-beach-mountain-merges-with-impulse-fitness/


Based on this, the decision to perform a merger between the two companies, effective January 1st 2007 was made. As of today, the merger has been completed, and important improvements are already in progress. Some of the most important aspects of the merger:

- Better structured and more effective administration of the companies

- Shared resources in warehousing and logistics

- Introduction of fitness equipment to sporting goods retail channel currently utilized for bikes

- Expansion of sales staff and increased focus on customer relations

- Complementary product groups reduces business risk and offset season variations in relation to cash flow

- Significant synergies related to managerial and structural challenges

Moving forward, the new company will move into a new building that will be completed by the end of January 2007, with a total of more than 5000m2 of warehousing facilities and offices. The warehouse will be set up with state-of-the-art solutions for efficient logistics, even more improving delivery precision and reducing lead time for customers.



For our suppliers, the structural changes of the company will have little or no practical consequences. Contact persons will remain the same, only the name of the company will change. Please make sure that all orders, invoices and shipments are made for �Beach Mountain AS� going forward. Not doing so may delay payments and cause problems on our side receiving shipments.



Thank you for your support so far � we are looking forward to continue growing our business!



Best regards Beach Mountain AS / Impulse Fitness]]> Wed, 10 Jan 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/breaking-away-2:-breaking-wind/
But the new Rocky film got us thinking. What other sports movies are well past their shelf life for sequels? We present the following pitches and await your green light.

BREAKING AWAY 2: BREAKING WIND

[Montage showing the dramatic finale to ""Breaking Away.""]

VOICE-OVER: In 1979, they took our breath away by winning Indiana's Little 500. Now, 27 years later, the Cutters are back in the saddle for the greatest bike ride of all.

[Cut to close-up of the middle-aged CYRIL, MIKE, DAVE and MOOCHER leering at a large-busted podium girl at the Tour de France.]

CYRIL: Oooh-la-la. Talk about your mountain stages. I wouldn't mind bonking in those Pyrenees.

[Cut to the middle-aged CYRIL, MIKE, DAVE and MOOCHER sitting around the old rock quarry. Instead of swimming in it, they are drinking beer and tossing in their empties.]

MIKE: Let me get this straight. Some guy from Schwinn wants the Cutters to reunite to ride in the Tour de France. Says a team of lovable, middle-aged underdogs is just what the Tour needs after all the recent drug scandals. So even though we haven't done a race in three decades, he wants us to enter the most grueling event in sports. Ride 2,200 miles over 8,000-foot mountains, in the baking heat and the pouring rain. At our age. In our condition. [He stares at DAVE.]

DAVE: Yeah, that's about the size of it. So have you got any concerns?

[MIKE, MOOCHER and CYRIL look at each other for a moment.]

CYRIL: Just one.

DAVE: Yeah, what is it?

CYRIL: Do we really have to wear spandex? I mean, I don't know about you, but Mike has really let himself go.

[Cut to close-ups of the four, each sweating profusely, breathing heavily and in considerable agony. The camera then pulls back to show that they're not only riding Schwinns, they're riding Schwinn Sting-rays with banana seats and sissy bars.]

MIKE: I get the idea that we're supposed to be underdogs. But couldn't they at least have given us road bikes?

CYRIL: Consider yourself lucky we're not delivering newspapers.

[Cut to DAVE racing up Alpe d'Huez, dramatically passing biker after biker, then donning the yellow jersey at the end of the stage. MOOCHER pulls him aside.]

MOOCHER: Bad news Dave. The test results just came back.

DAVE: Anything the matter?

MOOCHER: Yeah, you tested positive for having a baseball card clipped to your spokes so that it would sound like a motorcycle so you would go faster.

Jim Caple is a senior writer for ESPN.com. He can be reached here. His Web site is back up at a slightly different address, jimcaple.net, with more installments of 24 College Avenue. http://sports.espn.go.com/espn/page2/story?page=caple/061220]]> Tue, 02 Jan 2007 00:00:00 +0000 http://www.schwinnbikes.com/news/man-riding-23-year-old-schwinn-across-u-s--for-his-son/ �I am hoping that through my cycling I can help my son and many others who suffer from this horrible disorder,� said Wootten.

Wootten has created a blog to publicize his trip, which began Dec. 3. He plans to arrive in La Jolla on Jan. 12, 2007.

�It's 3,116 miles altogether via Adventure Cycling's Southern Tier route,� writes Wootten. �I'll be carrying rear panniers only, along with a knapsack containing a hydration bladder and sundries, and a tarp and ground cloth mount under my aerobars.

Total gear weight is only 30 lbs, thanks to ultralight gear and minimalist packing. I've just put new wheels and tires on the bike and it rides beautifully, that rugged alloy steel frame handling the load with no problem at all.�

Visit http://frankwoottensblog.blogspot.com/ to read Frank Wooten�s blog about his trip and help him raise funds to combat Friedrich's Ataxia by visiting http://www.franksrideforataxia.org/. Go Frank, Go!]]> Mon, 11 Dec 2006 00:00:00 +0000 http://www.schwinnbikes.com/news/schwinn-supports-grist-environmental-org-with-new-electric-bike/ �Campus� electric bicycle as its top prize in its ""New Year's Solutions"" Sweepstakes, supporting the organization�s winter season fundraising campaign.

�We�re astutely aware of the effects carbon-burning fossil fuels have on climate change caused by greenhouse gas emissions,� said Mo Moorman, Schwinn�s director of marketing and public relations. �Grist.org visitors are interested in alternative forms of transportation, and our new electric Schwinn bikes are a very viable option for people that want to bridge the gap between traditional, pedal-powered bikes and gas-powered vehicles. It�s a natural fit for Schwinn.�

Each $100 contributed in the Grist fundraising campaign spanning November 30, 2006 to December 14, 2006 will constitute one sweepstakes entry for the Schwinn electric bike and other enviro-minded prizes.

Schwinn�s new electric bicycles utilize lightweight, lithium polymer battery technology called Protanium� thought to be vastly superior to other battery technology on the market today.

�The bikes don�t look like electrics and they aren�t heavy like the majority of electric bikes explained Moorman. �The battery fits into the bike�s rack and eliminates the need for bulky hub motors. It charges quickly, lasts a long time and is very small and lightweight. This battery technology can also be formed into any shape � this is truly new electric bike technology.�

Grist is the most read daily environmental news source in the U.S., a unique online service with a fresh approach to green news and community.�� The Webby-winning site claims nearly a monthly audience of 750,000 unique readers and has 350,000 unique subscribers to its email publications. Grist is called America�s funniest environmental news magazine, approaching serious subjects with pointed humor.�

Information about new Schwinn models is available at SchwinnBike.com.

Founded in 1895, Schwinn is an American icon and has built some of the best-known and best-loved bicycles of all time. Schwinn has been an indispensable player in revolutionizing bicycling around the world. With a continued dedication to quality, forever synonymous with the Schwinn name, America�s most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages.

In 2001, Pacific Cycle Inc., the leading supplier of quality bicycles in North America and a division of Dorel Industries Inc., purchased Schwinn�s bicycle division. The company designs, markets and imports a full range of bicycles and recreation products under the brand names of Schwinn, GT, Mongoose, Schwinn Motor Scooters, Pacific, InSTEP, Pacific Outdoors, Roadmaster and Dyno. Pacific Cycle is headquartered in Madison, Wisconsin with offices in Olney, Illinois and Lake Forest, California. The company has distribution centers in Olney, Illinois, and Vacaville, California.

Dorel Industries (TSX: DII.A, DII.B; NASDAQ: DIIB) is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Home Furnishings, and Recreational/Leisure segments. Headquartered in Montreal, Dorel employs approximately 4,500 people in 14 countries. Dorel also has eight offices in China, headquartered in Shanghai, which oversee the sourcing, engineering and logistics of the Company�s Asian supplier chain. 2005 sales were US$1.8 billion.]]> Fri, 01 Dec 2006 00:00:00 +0000 http://www.schwinnbikes.com/news/schwinn-sponsors-central-cross-country-ski-association/ Schwinn is sponsoring the Central Cross Country Ski Association. Schwinn will receive logos on posters sent to ski shops, the organization�s Web site, newsletters & brochures, advertisements, on-site event signage, and product showcased at events. Schwinn donated popular �Peloton� and �CX� models to the association, which will be raffled at the end of the ski season. Schwinn catalogs and collateral will be distributed at all events.