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Schwinn’s Bicycle Bell Choir to Donate Bikes to Children In Need

Dec 17, 2010

Schwinn’s Bicycle Bell Choir to Donate Bikes to Children In Need
Share an E-Carol Greeting and Help Donate Bikes This Holiday Season

December 15, 2010- A new bicycle is always at the top of a child's holiday wish list, and this year , America’s iconic bicycle brand, is helping make sure that kids across the country get their wish. Through the new “Bells for Bikes” campaign, you can help Schwinn donate over 500 bikes, valued at more than $65,000, to local Boys & Girls Clubs across the country. Schwinn is a premium brand of Pacific Cycle Group, part of Dorel Industries (TSX: DII.B, DII.A).

Now through December 25th visitors to www.SchwinnBellChoir.com will be able to listen to the Schwinn Bicycle Bell Choir perform classic carols, such as Deck the Halls, Jingle Bells and Auld Lang Syne, as well as spread the holiday joy by sharing e-carols with friends and family. For every song shared, a dollar will be contributed to the purchase of a bike and helmet for a child in need, up to $65,000, at local Boys & Girls Clubs.

“At Schwinn, we want to make sure that all children have the opportunity to experience the joy of riding a new bike, especially during the holiday season,” said Lori Peters, Director of Marketing, Schwinn Bicycles. “We hope that our bikes will help make their holiday season a little brighter.”

“Our goal at Boys & Girls Club is to enable young people to reach their full potential and help them live fuller, more productive lives,” said Terryl McKaye, Vice President of Marketing & Communications for the Boys & Girls Clubs of the Twin Cities in Minneapolis. “I know that my colleagues across the country, from Denver to Durham to Hartford join me in underscoring the importance of giving during the holiday season to kids in need. We are thrilled that Schwinn is helping us enrich the lives of youth this holiday season with the ‘Bells for Bikes’ campaign.”

For over 100 years, Boys & Girls Clubs have provided youth a safe place to learn and grow. From hosting education, character and leadership programs to helping youth develop their creativity; Boys & Girls Clubs are an important part of the lives of millions of young people nationwide.

For more information on how to participate in “Bells for Bikes” visit: www.SchwinnBellChoir.com.

ABOUT SCHWINN
Founded in 1895, Schwinn is a premium brand of Pacific Cycle Group, part of Dorel Industries (TSX: DII.B, DII.A). Schwinn is an American icon and has built some of the best-known and best-loved bicycles of all time. It has been an indispensable player in revolutionizing bicycling around the world. With a continued dedication to quality, forever synonymous with the Schwinn name, America’s most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com.

MEDIA CONTACT:
Jessica Antle
(203) 749-7087
jessica.antle@cyclingsportsgroup.com