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News & Press

Little 500 Riders on Schwinn Again in 2007

Mar 7, 2007

Schwinn Bicycles is pleased to be the exclusive supplier of bikes for the Indiana University Student Foundation�s fabled Little 500 race in 2007. Now in its 57th year, the Little 500 is arguably the most famous bike race in the nation and will take place on April 20 and 21, 2007.

�Schwinn is pleased to be providing bikes to the event yet again,� said Schwinn Senior Marketing Manager Chris Holmes. �Schwinn provided the first bikes to the Little 500 back in 1951, and it�s great to have IU students riding Schwinns in 2007.�

Built to the Indiana University Student Foundation�s rigid specifications, the Little 500 Schwinn features an aluminum 700c frame that�s available to students in two sizes. Kore provides the alloy drop bar, stem and I-Beam post & saddle while Sun handles the double wall alloy rims and Kenda the custom tires. Because Little 500 bikes have always been single-speed and coaster brake-equipped, the rear hub is a Shimano coaster brake. The setup of these Schwinn bikes allows for truly unique exchanges that riders have to do when receiving the bike in the pits. The bikes are only available to IU undergraduate students that participate in the event. Schwinn does not offer the model to the general public.

�We�re pleased and honored to work with Schwinn as our bike supplier,� said Matthew Ewing, Assistant Director of the Indiana University Student Foundation and Little 500 Race Coordinator. �A race that�s as iconic as the Little 500 is well matched to a heritage brand like Schwinn.�

Racers will compete in either 100 or 200 lap races in IU�s Bill Armstrong Stadium. Teams can be comprised of up to four IU undergraduate student riders with bike exchanges happening in assigned pits. Over 20,000 fans will attend the men�s and women�s races over the two day event.

Further information on the event can be found at www.iusf.org.