News & Press

Schwinn Celebrates Summer with the Ride of a Lifetime Promotion

May 31, 2012

Life’s a Ride, Enjoy It On a Schwinn With Your Friends During A Month of Daily Bike Giveaways

Madison, WI - May 31, 2012 – To help you celebrate the joy of riding with your friends this summer Schwinn, America’s iconic bicycle brand and a division of Dorel Industries (TSX: DII.B, DII.A), announced today its Ride of a Lifetime promotion. From May 23 – June 25, Schwinn is giving away one bike a day to one person and their lucky friend. Whether you and your friends are enjoying the single life or going for family rides, Schwinn has the perfect bike for the summer season.

Starting May 23 “like” Ride Schwinn on Facebook or visit to find your Ride of a Lifetime. Once on the site, follow the simple prompts:

1) Pick a friend to share the ride with.

2) Choose from the wide range of Schwinn products that best fits this friend’s stage in life.

3) Every time you enter a friend to win, Schwinn will enter you too! With daily drawings from May 23 – June 25, there are more than 30 chances to win!

“Whether you’re on your own, pulling a toddler or bike riding with the whole family, you and your friends can enjoy riding with Schwinn this summer,” said Jeff Rogers, General Manager, Schwinn. “At Schwinn, we encourage everyone to get out and ride. Our Ride of a Lifetime promotion is another way to let our consumers know that there is a Schwinn for everyone no matter where they are on the road of life.”

Even Olympian Summer Sanders, Brand Ambassador for Schwinn, is in on the fun. “I know that my first ride was on a Schwinn,” she says. “These days I get to watch my kids enjoy their first adventures on their Schwinns. We want to help you to share that feeling with the special people in your life and find the perfect bike.”

Today, biking beats out buses and mass transit as the second favorite form of transportation. While there are 62 million cars in the United States there are more than 100 million bicycles. More than 41 million Americans get out and ride all year long.