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News & Press

Schwinn Launches Limited Edition Schwinn Sting-Rays

Aug 25, 2011

Vote for Your Favorite Color Sting-Ray on Facebook and be Entered to Win a Bike

Bethel, CT – August 25, 2011 – Schwinn is proud to reintroduce a limited edition of the Schwinn Sting-Ray. First launched in 1963, the Schwinn Sting-Ray is one of the most iconic bikes ever created. Only 900 of the exclusive Schwinn Sting-Rays will be available for sale in four unique colors: Apple Krate, Orange Krate, Lemon Peeler, and Grey Ghost. To celebrate the launch, Schwinn is offering Facebook fans a chance to win a Schwinn Sting-Ray of their own.

“The Schwinn Sting-Ray is a demonstration of Schwinn’s commitment to the authenticity and heritage of our brand,” said Hillary Benjamin, General Manager at Schwinn. “The Schwinn Sting-Ray was the bike that every kid wanted when they were growing up, and we’re thrilled to bring it back for people of all generations to enjoy.”

The Schwinn Sting-Rays will be individually numbered and exclusively available at independent retailers. To spread the joy of riding, four Schwinn Facebook fans will have the chance to win a Sting-Ray. Simply vote for your favorite Schwinn Sting-Ray color at www.facebook.com/rideschwinnbikes.

“There’s a good chance your first bike was a Schwinn,” said Summer Sanders, Olympic Gold Medalist and Schwinn Brand Ambassador. “The Schwinn Sting-Ray personifies youthful exuberance and joy, really getting you back to that original joy ride.”