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News & Press

Schwinn Supports Grist Environmental Org with new Electric Bike

Nov 30, 2006

Schwinn Bicycles is pleased to announce its support of Grist, an award-winning, independent environmental organization. Grist is using a Schwinn �Campus� electric bicycle as its top prize in its ""New Year's Solutions"" Sweepstakes, supporting the organization�s winter season fundraising campaign.

�We�re astutely aware of the effects carbon-burning fossil fuels have on climate change caused by greenhouse gas emissions,� said Mo Moorman, Schwinn�s director of marketing and public relations. �Grist.org visitors are interested in alternative forms of transportation, and our new electric Schwinn bikes are a very viable option for people that want to bridge the gap between traditional, pedal-powered bikes and gas-powered vehicles. It�s a natural fit for Schwinn.�

Each $100 contributed in the Grist fundraising campaign spanning November 30, 2006 to December 14, 2006 will constitute one sweepstakes entry for the Schwinn electric bike and other enviro-minded prizes.

Schwinn�s new electric bicycles utilize lightweight, lithium polymer battery technology called Protanium� thought to be vastly superior to other battery technology on the market today.

�The bikes don�t look like electrics and they aren�t heavy like the majority of electric bikes explained Moorman. �The battery fits into the bike�s rack and eliminates the need for bulky hub motors. It charges quickly, lasts a long time and is very small and lightweight. This battery technology can also be formed into any shape � this is truly new electric bike technology.�

Grist is the most read daily environmental news source in the U.S., a unique online service with a fresh approach to green news and community.�� The Webby-winning site claims nearly a monthly audience of 750,000 unique readers and has 350,000 unique subscribers to its email publications. Grist is called America�s funniest environmental news magazine, approaching serious subjects with pointed humor.�

Information about new Schwinn models is available at SchwinnBike.com.

Founded in 1895, Schwinn is an American icon and has built some of the best-known and best-loved bicycles of all time. Schwinn has been an indispensable player in revolutionizing bicycling around the world. With a continued dedication to quality, forever synonymous with the Schwinn name, America�s most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages.

In 2001, Pacific Cycle Inc., the leading supplier of quality bicycles in North America and a division of Dorel Industries Inc., purchased Schwinn�s bicycle division. The company designs, markets and imports a full range of bicycles and recreation products under the brand names of Schwinn, GT, Mongoose, Schwinn Motor Scooters, Pacific, InSTEP, Pacific Outdoors, Roadmaster and Dyno. Pacific Cycle is headquartered in Madison, Wisconsin with offices in Olney, Illinois and Lake Forest, California. The company has distribution centers in Olney, Illinois, and Vacaville, California.

Dorel Industries (TSX: DII.A, DII.B; NASDAQ: DIIB) is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Home Furnishings, and Recreational/Leisure segments. Headquartered in Montreal, Dorel employs approximately 4,500 people in 14 countries. Dorel also has eight offices in China, headquartered in Shanghai, which oversee the sourcing, engineering and logistics of the Company�s Asian supplier chain. 2005 sales were US$1.8 billion.