News & Press

Schwinn Announces 2004 Pro Rider Program

Mar 30, 2004

From the very inception of turning the everyday bicycle into a racing machine, Schwinn was there. The lore and legend of Schwinn, one of America�s most recognizable brands, is unsurpassed in the bicycling industry. Great bicycles call for great riders, and the 2004 Schwinn team is unmatched.

�We�ve assembled a great Schwinn team for 2004,� said Travis Chipres, Sports Marketing Director for Schwinn. �With the support from our partners, dealers and fans everywhere, we�re looking forward to a stellar year.�

Currently one of the world�s top dirt bike jumpers and most successful riders, TJ Lavin is a great role model for kids all over the world. TJ began his biking career as a BMX racer but found he was more comfortable in the air, as opposed to on the dirt. TJ�s first air competition was the first �King of Dirt� jumping contest held at the ABA Grand National BMX race, where he took home top honors and an even greater love for the sport. From that day on, TJ hasn�t moved from the top, and for the past 10 years has been the man to beat at any dirt jump competition. A featured talent of the X-Games and Gravity Games, TJ has also shown his skills on numerous media appearances. TJ and his Schwinn signature model Schwinn will continue to amaze and shock the world for years to come.

Pro Street competitions have evolved into a compelling sport, and those who push their bikes to the limits are the ones to watch. Tom Stober is such a rider. A new face for Schwinn in 2004, Tom is a genuinely nice guy with an attitude for winning. Tom lives at the world famous Woodward Camp in Pennsylvania where he not only improves his own riding skills, but takes the time each summer to teach young BMX riders. In 2003, Tom was a finalist in both the X-Games and Gravity Games pro street competitions.

2004 also marks the comeback of the Schwinn BMX race team led by one of the hottest up-and-coming young pro riders, Nate Berkheimer. Nate has the skills to win an AA Pro BMX race. Look for Nate on the winners� platforms at BMX races, and expect to see a lot of Schwinn in 2004.

Schwinn also has deep roots in the sport of mountain bike racing, having sponsored numerous past world champions. Schwinn�s approach to this sport not only stresses fierce competition, but a commitment to the environment as well. Judd DeVall, one of the sport�s newest faces, has helped take Schwinn back into the limelight of mountain bike racing and beyond. As a pro downhill and 4-Cross rider, Judd is committed to winning races and educating riders. By hosting various seminars and clinics, Judd is helping the next generation of mountain bike riders learn bike safety and wilderness preservation to keep trials open to riders.

Schwinn also boasts a traveling stunt show team that performs weekly at nationwide locations. Riders perform on a half-pipe, a quarter-pipe, a box jump and demonstrate flatland riding during the show to amaze both new and old BMX fans. From sold-out NBA halftime shows to local bike shop promotions, the Schwinn stunt show team does it all with style.

Founded in 1895, Schwinn is an American icon and has built some of the best-known and best-loved bicycles of all time. A world leader in technology and fabrication, Schwinn has been an indispensable player in revolutionizing bicycling around the world. With a continued dedication to quality, forever synonymous with the Schwinn name, America�s most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages.