News & Press

Schwinn Donates Sting-Rays to LeBron James Foundation

Jun 23, 2006

Pacific Cycle donated 300 Schwinn Sting-Rays to the second-annual LeBron James ""King for Kids"" Bikeathon, which took place on Saturday, June 24 in Akron, Ohio.

The bikeathon is a fundraiser benefitting the James Family Foundation, the Akron YMCA and the Akron Urban League. LeBron James is one of the NBA's most popular and talented athletes, and plays for the Cleveland Cavaliers basketball team.

The foundation was started by James and his mother, Gloria James. Neither receives a salary from the foundation. The event awards bicycles and helmets to underprivileged children who have shown particularly strong character.

In addition to the live event, Microsoft, the event's main sponsor, broadcast the bikeathon live to 465 million views in a worldwide Webcast.

Last year about 1,500 people took part in the 8-mile ride, and 200 area children received free Schwinn Sting-Rays and helmets. This year 300 children were given Schwinn Sting-Rays. One boy, a star student, was selected to appear with LeBron James in Microsoft Webcam promoting the event, and riding a Schwinn Sting-Ray. LeBron presented the bike to the boy.

Watch the video

Tylan, who just completed third grade at Case Elementary School, got to star with LeBron James in a Microsoft Windows Web-cam spot using a Schwinn Sting-Ray to promote Saturday's King for Kids Bikeathon.

""As Tylan was being interviewed, LeBron James rode out on his bike (a Schwinn Sting-Ray),"" Tylan's mother, Yvonne Bryant said. ""Tylan looked up at him, but turned back to continue the interview. He's focused like that.""

""But he was so excited to meet LeBron, who presented him with the bike he will ride in the race,"" she said. Tylan rode along with James in the one-mile kids' ride, which is part of a Microsoft video. ###