News & Press

Schwinn Sponsors Chicagoland Bicycle Federation's Bike The Drive

Apr 27, 2006

Be one of 20,000 bicyclists on a car-free Lake Shore Drive May 28 when Schwinn Bicycles and the Chicagoland Bicycle Federation present Bike The Drive to raise funds for local bicycling advocacy.

�Schwinn is pleased to be presenting sponsor for this amazing event,� said Schwinn Senior Marketing Manager Chris Holmes. �Chicagoland Bicycle Federation does great work for bicyclists throughout the region and Schwinn is proud to partner with this worthy cause.�

Starting at sunrise, participants will ride through Chicago�s famous Grant Park, and past some of Chicago�s most iconic structures including Buckingham Fountain, the Hancock building, Navy Pier and the Field Museum, just to name a few.

�As a nonprofit bicycle advocacy organization, the Chicagoland Bicycle Federation is ecstatic to be partnering with a quality bicycle manufacturer who has been revolutionizing bicycling around the world for over 100 years�, said Rob Sadowsky, Executive Director of the Chicagoland Bicycle Federation. �Our employees, members, and volunteers are proud to be affiliated with a company who consistently creates quality products that enhance people�s riding experiences, ultimately getting more people bicycling.�

Bike The Drive registration includes four hours of biking supported by hundreds of volunteers, an event T-shirt, access to three rest stops and a fun festival after the ride. Registration is now open at www.bikethedrive.org. Bike The Drive supports the advocacy work of the Chicagoland Bicycle Federation. Founded in 1985, the Chicagoland Bicycle Federation works to improve the bicycling environment and thereby the quality of life in the region through the promotion of bicycle safety, education and facilities, and by encouraging use of the bicycle as an energy-efficient, economical and nonpolluting form of transportation and as a healthful and enjoyable form of recreation. The Chicagoland Bicycle Federation recognizes the synergies between promoting bicycling and promoting walking and public transit. For more information on the Chicagoland Bicycle Federation, call (312) 427-3325 or visit www.biketraffic.org.

Founded in 1895, Schwinn (www.schwinnbike.com) is an American icon and has built some of the best-known and best-loved bicycles of all time. A world leader in technology and fabrication, Schwinn has been an indispensable player in revolutionizing bicycling around the world.

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