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News & Press

Schwinn Sting-Ray Wins Outdoor Toy of the Year

Feb 20, 2005

The popular Schwinn Sting-Ray bicycle was named the 2004 Outdoor Toy of the Year by the Toy Industry Association, Inc. (TIA). Winners were announced at the fifth-annual Toy of the Year Awards ceremony on Saturday, February 19.

The Toy of the Year Awards ceremony is held on the eve of the American International TOY FAIR,� the largest toy trade show in the Western Hemisphere with more than 1,500 manufacturers, distributors, importers and sales agents from 30 countries showcasing their toy and entertainment products.

�We are thrilled that the Toy Industry Association has recognized the Schwinn Sting-Ray as Outdoor Toy of the Year,� said Chris Hornung, founder and CEO of Pacific Cycle Inc., which owns the Schwinn bicycle brand. �By our calculations the new Schwinn Sting-Ray is the fastest selling bicycle of all time and it remains in high demand. Schwinn has an illustrious history of creating innovative bicycles and our new Sting-Ray is a terrific representation of that creativity and spirit.�

Nominated products for Toy Of The Year (TOTY) Awards cover all aspects of the toy industry in 11 categories ranging from Infant/Preschool to Electronic Entertainment. The TOTY nominations committee, consisting of toy journalists, toy inventors, TIA board members and major retailers, oversees the final TOTY ballot.

When Schwinn Bicycles launched the new Schwinn Sting-Ray �Street Series� juvenile chopper bike in April 2004, the company knew it was on to something special. The first retailer to receive the bicycles sold what was thought to be a three-month allocation in one weekend. Soon, every retailer selling the new Schwinn Sting-Ray was asking for more Sting-Rays to meet unprecedented consumer demand.

The new Schwinn Sting-Ray bicycles are modern chopper versions of the classic banana seat bike of the �60s and �70s, and have become the must-have bicycle for kids. The new Sting-Ray line has created an entirely new category for the bike market, which has been traditionally comprised of BMX, mountain and traditional sidewalk bikes.

Schwinn has introduced a variety of new models since the initial spring 2004 launch, including the smaller 16� and 12� models, the Spoiler � a larger, high spec model, limited edition models, and a scooter line that shares the styling of the chopper bicycles. Schwinn also re-issued highly collectable Classic Sting-Ray models, complete with banana seats and ape-hanger handlebars, including the Pea Picker and Grey Ghost models.

A full array of official Schwinn Sting-Ray parts and accessories including helmets, handlebar bags, gloves and more are available in mass retailers now, and additional custom parts such as light kits, mirrors, lights, tail pipes, and wheel spinners are available at independent bicycle dealerships.

Check with local Schwinn retailers for availability or log on to www.SchwinnStingRay.com for more information.

The original Schwinn Sting-Ray, widely considered the most popular bicycle of all time, was first introduced in 1963 during the muscle car craze and remained on the market until 1982. Any kid not lucky enough to have a Sting-Ray certainly dreamed of owning one. The new Sting-Ray�s design pays homage to the original Sting-Ray, but this very modern interpretation reflects today�s customized motorcycles. With its raked-out fork, knees-to-the-breeze seat position and plenty of bad-boy character to raise eyebrows, this is no ordinary bike.