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Schwinn and Summer Sanders Celebrate the Holidays with a Facebook Giveaway Sweepstakes

Dec 31, 2011

Enjoy 10 Days of Giveaways with Schwinn and Summer This December!

Madison, WI – December 13, 2011 – Schwinn, a division of Dorel Industries (TSX: DII.B, DII.A) is excited to announce the launch of their newest sweepstakes, 10 Days of Holiday Giveaways, as a means to continue spreading the joy of riding. With Olympic Gold Medalist, mom, and Schwinn Brand Ambassador Summer Sanders, Schwinn will be giving away one bike a day for ten days beginning December 12.

Now through December 21, “like” Ride Schwinn on Facebook to take part in Schwinn’s 10 Days of Holiday Giveaways Sweepstakes. Entering is easy: simply answer Schwinn and Summer’s “Question of the Day,” and follow the prompts from there. It doesn’t matter if your answer is right or wrong; you will be automatically entered to win a new Schwinn bike.

“This will be so exciting! Riding is the perfect way to keep families fit and active, and bikes make such a great gift this time of year,” said Summer Sanders. “Who doesn’t remember seeing their first bike under the tree?”

Each day, Schwinn will be giving away a different bike. From kids’ bikes to adult bikes and mountain bikes to cruisers, there is something for everyone on your list, so be sure to check back and enter every day.

For more information on Schwinn’s 10 Days of Holiday Giveaways Sweepstakes and to learn more about Schwinn’s wide range of products, please visit www.Schwinnbikes.com or www.facebook.com/rideschwinnbikes.