News & Press

Schwinn Supports World Bicycle Relief

Jul 16, 2007

Going to Interbike?

Come learn about the extraordinary efforts to empower developing countries through the use of the bicycle! Different Solutions, One Goal: Empowering the World Through Bicycles is an interactive forum highlighting six projects -- BikeTown Africa, The California Bike Coalition, Project Rwanda, TRUE, Wheels4Life and World Bicycle Relief. Join these industry leaders at the opening bell on Day 1, Wednesday, Sept. 26, 9 a.m., in Room 601. Refreshments will be served.

If you are unable to attend the forum, be sure to visit the Many Solutions, One Goal: Empowering the World Through Bicycles exhibit on the main floor to learn more. These groups will be represented in an interactive display that will showcase the different ways the bicycle can help change the world. It's a vision for the future you won't want to miss!

Schwinn and its parent company, Pacific Cycle, the leading bicycle supplier in the U.S. and the owner and distributor of popular bicycle brands including Schwinn, Mongoose, and GT Bicycles, are now supporters of World Bicycle Relief. Pacific Cycle is a Dorel Industries company (TSX: DII.B, DII.A).

World Bicycle Relief�s vision is that simple, sustainable mobility is an essential element in disaster relief and poverty relief. In developed and developing countries, bicycles fulfill the basic mobility needs of individuals and have a direct impact in support of healthcare, education, and economic development. Bicycles empower individuals, their families, and their communities. World Bicycle Relief�s mission is to provide access to independence and livelihood through the power of bicycles.

Nearly 4,000 bikes have been delivered and almost $1.5 million have been raised by the foundation, all of which support communities around the globe in need.

World Bicycle Relief is partnering with USAID and World Vision to bring healthcare and education to people living with HIV/AIDS, and to orphans and vulnerable children. World Bicycle Relief is providing 26,000 bicycles, which will enable healthcare workers to expand their geographic scope, improve the quality of their care, and ultimately reach the 520,000 individuals most in need.

World Bicycle Relief was founded in 2005 in response to the December 2004 tsunami that swept the Indian Ocean. This project was in partnership with World Vision Sri Lanka and provided more than 24,000 bicycles to carefully selected men, women, and children in greatest need following the tsunami. The program cost was $1,516,000, and funding was raised through the bicycle industry, foundations, and individuals.

Due to the success of Project Tsunami, World Bicycle Relief has begun a major project in Zambia, Africa. This will be a 26,000 bike program whose objectives are to multiply the efforts of healthcare workers and educators fighting the ravages of HIV/AIDS.

World Bicycle Relief�s activities:
� Provide expertise, and, in some cases, funding to major projects in disaster relief and poverty relief. The expertise is in specifying and sourcing bicycles in support of existing projects and partners on the ground. The funding is raised through the bicycle industry, foundations, and individuals.
� Develop and make available an archive of Africa bicycle sourcing and best-practices to enable other government and non-government organizations implementation of their own bicycle support programs.
� Design and implement bicycle maintenance training and spare parts programs in the field that ensure sustainability and scalability of bicycle programs.
� Measure and evaluate impact or Return on Investment (ROI) of bicycle programs in support of Disaster and Poverty Relief efforts, then make data and analysis available to all relief organizations.

For more information about World Bicycle Relief, visit