Schwinn Insider: Chuck McFarland

One of the most exciting parts about working in the bike industry is seeing a bike come to life before your eyes. From the parts strewn across the workbench to a fully functioning two-wheel transportation tool, bike building takes lots of work.

This is where Chuck McFarland comes in. He is a Project Manager here at Pacific Cycle and is in charge of the e-bike category. Read on to learn more about Chuck and his role for Schwinn.

What is your role as a Project Manager for Schwinn e-bikes?

Chuck: I started at Schwinn working on several different categories before I got to e-bikes; including kids, mountain, and entry-level road bikes. Now, I help produce e-bikes of all kinds and categories. This job is more in-depth to me. I am responsible for all types of e-bikes for a wider range of consumers. 

Throughout my day-to-day tasks, I work with marketing a lot to understand consumer trends and what categories are most popular for e-bikes. I also work with sales to develop pricing and with the supply chain to find the best parts that will work with each kind of e-bike. 

What is your favorite bike?

Chuck: My favorite bike that I have made for Schwinn is the Schwinn Constance e-bike. I have an extensive background in bikes and this one is my favorite. I think that Constance is a super duper fun bike to ride, and every time someone gets on a Constance, they come back with a big smile on their faces. 

Lots of consumers are skeptical when it comes to e-bikes and riding in general, just like I was when I got back into biking, but once they are on them, they are hooked. I like e-bikes because it means that anyone can ride no matter their skill set.  

Has biking always been a big part of your life?

Chuck: I have always loved to bike, but after I stopped competitive bike racing, I bought a motorcycle and I found myself riding bikes less. I realized because I was no longer riding, it was not helping out my healthy lifestyle. So, I got back into riding and remembered how much I loved it! 

Where is your favorite place to ride in Madison, WI?

Chuck: One of my favorite places to ride would really be anywhere I am riding with my daughter (in the picture with me). We love to go downtown and get a cup of coffee or just go down to the lake and hang out by the water.