Schwinn Insider

The Race: Kurt Swanson

Kurt Swanson, a wood artist and hobbyist, created an art piece that caught our eye not too long ago. 

A Look Back: Who was Ignaz Schwinn?

Ignaz M. Schwinn was born in Hardheim, Germany on April 1st, 1860. He was the second born of seven childre

Peddler's Creamery: We All Bike for Ice Cream

Everybody loves ice cream - but ice cream that is powered by bicycles? That sounds even better to us. Learn more about Peddler's Creamery in LA.

Schwinn Insider: Chuck McFarland

One of the most exciting parts about working in the bike industry is seeing a bike come to life before your eyes. From the parts strewn across the workbench to a full functioning two-wheel transportation tool, bike building takes lots of work.

Schwinn Insider: Aric Blank

Did you know that Schwinn makes more than just bikes and helmets? There are so many added accessories that go into a bike than we might realize. That’s where Aric Blank comes in! 

Schwinn Insider: Ryan Birkicht

Look no further, Ryan Birkicht is the man that sets Schwinn apart from other brands for media and press relationships.

Schwinn Insider: Stranger Things Edition

Read behind the scenes information about the making of Schwinn's first Netflix Stranger Things Limited Edition bicycle, Mike's Bike. We interview a few people who played key roles in creating the in world bicycle based on Mike's character in the hit show.

The Little 500: The Superbowl of Cycling

Each April, Indiana University overflows with students, alumni, fans, and the national community who gather together for one purpose: to watch and cheer at the Little 500 collegiate cycling race.

Schwinn Insider: Tammy Sommers

As a consumer, it is easy to think that the products we buy magically appear on the shelves, beautifully designed and packaged from the moment they were created. 

Schwinn Insider: Roy Sternberg

Roy is the first person to ask if you need anything bike related in our warehouse full of samples, and if you don’t know where something is, he always knows what you need and where it is. 

Schwinn Insider - Scott Rice

I remember when I was young, bikes were the catalyst to freedom.  They gave me the ability to ride anywhere, go see friends, race around the neighborhood.

Schwinn Insider: Josh Vick

Josh is one of the minds behind the awesome bikes you get to ride.  Read on to learn more about Josh and what he does at Schwinn.