Community & Partners

Riding Together

We’re on a mission to bring people together, remove barriers, and lead new generations into a lifelong love of biking. Continue reading to learn more about the friends of Schwinn and what we’re working on together to encourage cycling for all.


Spread the Word

Brand Ambassadors

At Schwinn, all riders are welcome. Our ambassadors are individuals who help inspire all people to ride, as well as create and promote inclusive biking communities while riding a Schwinn.

Learn More

Biking For Good


CycleService is a nonprofit providing bikes to under-represented kids across the United States and biking cross-country while they do it. They are committed to providing experiences that are formational as human beings because they believe everyone deserves to be a kid.

Visit CycleService

Bikes Become Smiles

Free Bikes 4 Kidz

Free Bikes 4 Kidz is a nonprofit organization that provides bikes to kids in need, so that every kid can experience the joy and freedom of riding their own bike. Schwinn is partnering with Free Bikes 4 Kidz Madison by donating bikes, funds, and volunteer time to help meet their goals.

Visit Free Bikes 4 Kidz

We Are Family

LeBron James I Promise School

The LeBron James I Promise School is dedicated to helping kids who are falling behind and at risk of falling through the cracks. They provide programs that focus on both academics and character. Schwinn is partnering with IPS by donating bikes and helmets each year, including custom painted mountain bikes.

Visit I Promise School

Communities of Cyclists


PeopleForBikes is on a mission to get more people riding and to make the experience of riding better for everyone. They do this by connecting with communities and promoting legislation to encourage riding safety, infrastructure, and more. Schwinn is partnering with PeopleForBikes by providing monetary donations.

Visit PeopleForBikes

Schwinn Gives. We proudly support nonprofit organizations and people doing amazing things, from cycling to community programs and more. From our local roots to nation-wide efforts, we believe good things happen when people have access to bikes.