Our Brand

Schwinn is a true American original.

In everything we make, say, and do, we’re authentic, welcoming, honest, and bold. There’s no ego or pretense here. We’re all about giving everyone the freedom to get out and enjoy the ride. We do what’s right AND we have fun.
All riders welcome.



Community & Partners

We’re on a mission to bring people together, remove barriers, and lead new generations into a lifelong love of biking. Continue reading to learn more about the friends of Schwinn and what we’re working on together to encourage cycling for all.

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Ride With Pride

Pride Artist Series

In celebration of Pride 2022, Schwinn partnered with LGBTQ+ artists Lisa Congdon and Rae Senarighi to design one-of-a-kind Schwinn bicycles featuring their own expression of Pride. The bicycles were auctioned off with proceeds benefiting The Venture Out Project, a nonprofit organization that is focused on creating a safe space for the LGBTQ+ community to experience nature.

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Rider Spotlight

I Am A Cyclist

At Schwinn, the word cyclist is not intimidating, it’s more human. Simply put, if you have a bike and ride, you are a cyclist.

#IAmACyclist celebrates and tells the stories of people who are empowering and inspiring all people to ride because cycling isn’t for someone else, it’s for all of us.

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Join the Team. Every project, every meeting, every moment is an opportunity to create the perfect ride for millions of consumers around the world. Check out our available positions now!