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Our Story

Celebrating 130 Years

Schwinn is the original American bike brand. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders. We have spent over a century building the bicycle industry into what it is today, and we’re not done yet.

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Latest Posts

Yahoo Life Names Schwinn Roanoke One of the Best Electric Bikes of 2025

Yahoo Life Names Schwinn Roanoke One of the Best Electric Bikes of 2025

Fitness Hybrid vs Comfort Hybrid: Which is Right for You?

Fitness Hybrid vs Comfort Hybrid: Which is Right for You?

Two people riding their bikes during a sunset.

Can Biking Save The World? Maybe

A guy riding his e-bike to save money on gas.

Save Gas. Save Money. Ride an E-Bike

Vintage photo of a woman riding a Schwinn bicycle.

A Brief 'Herstory' of Cycling

Guide to Biking in the Winter

Guide to Biking in the Winter

An old photo of Major Taylor riding a Schwinn bicycle.

The Great "Major" Taylor

How to Pick the Best Electric Bike

How to Pick the Best Electric Bike