I AM A CYCLIST

I Am A Cyclist.

At Schwinn, the word cyclist is not intimidating, it’s more human. Simply put, if you have a bike and ride, you are a cyclist.

#IAmACyclist celebrates and tells the stories of people who are empowering and inspiring all people to ride because cycling isn’t for someone else, it’s for all of us.

Get in touch. For media inquiries, to learn more about the campaign, affiliate links, or to express interest in reviewing a Schwinn electric bicycle, contact Anneke Efinger at Backbone Media.