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Schwinn Partners with American Family DreamDrive to provide free bikes for kids in our community.

Megan Hering

On Wednesday July 28th Rookies continued the tradition of the American Family DreamDrive, a fun Titletown tradition that dates back to the Vince Lombardi days young fans would line up outside of Lambeau Field in hopes that a player would choose their bike to ride to practice.

This year, Schwinn has partnered with American Family Insurance DreamDrive, to help create a modified version of the storied training camp tradition where Packers players ride children's bikes to and from practice. Though the NFL's COVID-19 protocols will prevent players from riding kids' bikes and interacting with them directly, many players will continue biking to practice on new Schwinn bicycles and fans of all ages will be able to line up along the bike path and cheer as the players ride past.

To encourage safe interaction and keep the tradition going from a distance, the Packers and American Family Insurance also are debuting the DreamDrive From Home program, a community charity bike event where fans can register and pledge to bike a specific amount of miles at their favorite locations, and at their own pace and convenience. For every mile pledged and ridden, American Family will donate $1 to We All Rise. Established in 2017, We All Rise is a holistic resource center in Green Bay, that is committed to supporting and uplifting the Black community through education, employment opportunities, secure housing, mental health services and more. For more information, visit

Schwinn and the Packers will be donating all the Schwinn Bikes used in the DreamDrive to the We All Rise Foundation, which will provide them to families in the community to promote healthy and fun family activity

To see all the activities that will be happening over the next month at Lambeau Field, check out:

(Bike Featured: Schwinn Orange Krate)

(Bike Featured: Schwinn Koen 20")

(Bike Featured: Schwinn Elm 18")

Shop our full collection of kids bikes!

Partnerships Schwinn Gives

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