All Riders Welcome

Schwinn is a true American original.

In everything we make, say, and do, we’re authentic, welcoming, honest, and bold. There’s no ego or pretense here. We’re all about giving everyone the freedom to get out and enjoy the ride. We do what’s right AND we have fun.
All riders welcome.


Rider Spotlight

I Am A Cyclist

At Schwinn, the word cyclist is not intimidating, it’s more human. Simply put, if you have a bike and ride, you are a cyclist.

#IAmACyclist celebrates and tells the stories of people who are empowering and inspiring all people to ride because cycling isn’t for someone else, it’s for all of us.

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We’re on a mission to bring people together, remove barriers, and lead new generations into a lifelong love of biking. No need to be a serious athlete. We bike for the fun of it. Everyone is invited to hop on, pedal fast, and come ride with us.

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The Buddy System


We love activities with friends. Especially when those activities involve things like cycling clubs, community activism, and more. Continue reading to learn more about the friends of Schwinn and what we’re working on together to encourage cycling for all.

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Making A Difference

Schwinn Gives

We love to support nonprofit organizations people doing amazing things, from cycling clubs to community programs and more. Continue reading to learn more about who they are and how Schwinn is getting involved.

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Join the Team. Every project, every meeting, every moment is an opportunity to create the perfect ride for millions of consumers around the world. Check out our available positions now!